Wednesday, October 25, 2006


Ok, a little bit of market research here. Would any out there buy this t-shirt, as beautifully modelled by our very own supermodel, Gordon.

Tuesday, October 17, 2006

That tank

The importance of Tom's tank has diminished somewhat, but we still love it, so what the hell!

Friday, October 13, 2006

Brand Licensing report

Last week saw us wandering the isles of Brand Licensing, the annual UK exhibition for all things brand-related. This was our first year attending and it proved to be very interesting. We saw this as more of a fact finding mission than anything else, so we spoke to lots of exhibitors and picked their brains about how they brought their brand ‘to market’, as they say!

All very interesting stuff, each seemed to have had a different journey with different methods that worked for them. The overriding message was that TV is not the only route, especially in recent years. We came away buzzing with possibilities and are currently putting tighter a plan of action using some of the stuff we learnt from the show.

It was also a great place for goodies! Gordon met Jacqueline Wilson and Nick Sharratt of Tracy Beaker fame. They were signing copies of their new book (which we got for free) and chatted at length with Gordon about illustration, book publishers, jewellery, vegetarian restaurants and Whitby! They both seemed very down to earth, friendly and unspoilt by their success and fame. I missed out as I was in a seminar about royalty payments! Gordon was good enough to get a signed copy for my daughter who is a big Beaker fan. The signed book made her day!

The show also had more than its fair share of suited characters including Curtis’ Bob the Builder. Some of them were a bit disturbing to say the least! The full sized Dalek on BBC Worldwide’s stand was a popular one.